Bring International Artists to China
MiroChina is rooted in Zurich, with a living presence in Beijing. We build bridges between China and Europe through art, music, and cultural exchange that is real, human, and alive.
We work with institutions, promoters, and cultural partners such as Pro Helvetia and international embassies to create experiences that go beyond formal exchange. We help European artists enter the Chinese market, shaping market strategies, arranging live performances, and expanding long-term business opportunities.
We believe stereotypes don’t fade through words alone. They change when people create together.
Since 1998, from underground dance floors to major stages, every project we create is driven by curiosity, openness, and genuine connection.
Services
01
Live Events & Business Development
We help artists unlock commercial opportunities in China, including concert bookings, festival stages, showcases, brand collaborations, endorsements, and strategic partnerships. We support your growth both on stage and within the broader business landscape.
02
Social Media Management
We build and manage your official presence on major Chinese platforms. From content strategy to audience growth, we help you connect with millions of local music fans.
03
Catalogue Commercialization
We assist rights holders in music catalogue monetization—distribution, DSP onboarding, royalty optimization, copyright management and sync licensing within China.
04
China Market Consulting
We provide tailored consulting services to help you understand and navigate the Chinese music landscape. From consumer insights and platform strategy to market trends and competitor analysis, we offer clear, data-driven guidance to shape your China roadmap and decision-making.